THE 110 ENDS BREWERY
The 110 Ends is a beer line that I created in order to showcase two things that I am passionate about - design and beer. I often times will walk the aisles looking at beer labels when I need inspiration. I think that the artwork says as much about the beer as the artist who created it. I used my skills as an illustrator to create the artwork for each product. To better showcase the product line, I then created 3D objects of the cans, bottles, case packs, and lifestyle images. This has been an incredibly fulfilling project I continue to give myself. I believe this will be the project I keep going back to as I learn new programs and skills. I find that there is always something new to discover in its edges.
ARTWORK | BRANDING IDENTITY | PACKAGING DESIGN | ILLUSTRATION | TYPE DESIGN | 3D PRODUCT RENDERING
"Here at The 110 Ends we like to celebrate everything our hometown has to offer. The good, the bad, even the weird....especially the weird."
BLACK DAHLIA PORTER
Beautiful.
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Mysterious.
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Notorious.
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The characteristics of our Black Dahlia Porter are just as dark and compelling as the original.
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With hints of vanilla and cinnamon, our brew is as complex and enigmatic as the woman who inspired it.
SKY RAT STOUT
The LA sky rat, or more commonly known - the pigeon. Strange and odd (seriously...do any of them have all of their toes?!) They are everywhere in this city.
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Something else that is in this city? Sky Rat Stout. It has nothing in common with LA's pigeons, other than they coexist in our beloved Los Angeles.
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Dark and smooth. Bitter and sweet. Hints of dark chocolate, espresso, and vanilla make this stout one of a kind. Perhaps our stout does have something in common.*
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* We're saying pigeons are one of a kind;
not that they taste like chocolate.
THE 405 DOUBLE IPA
What can we say about The 405 except for...
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...it's BIG.
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Whether it's the legendary construction, an accident, or just someone applying makeup prior to their latest audition, there's always a lot going on with this stretch of road.
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Just like our Double IPA, The 405.
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Like the infamous highway, we at The 110 Ends created an IPA that has a lot happening. A double dosage of hops and extra malt for flavor balance, our double IPA is bold and strong; much like the attitude and patience an Angeleno has to have in their daily commute.
WALK OF SHAME IPA
For trademark reasons we can't actually use the real name of this place. Which is fine. We'll go with another name.
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The Walk of Shame IPA is dank in flavor and spirit, much like its Hollywood namesake.
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Made with the dankest of hops to create a funky, unique, and over-the-top experience. Like the famous sidewalk and the daily cast of characters it attracts, The Walk of Shame IPA is a crazy blend of flavors.
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Come to think of it, there ain't no shame in this game. Guess we should have named it The Stride of Pride.
ORANGE HAZY IPA
It's beautiful in a strange way. The orange haze that can settle over a city. You know it's probably not good for you, but you can't help but think that it makes its surroundings a bit more surreal.
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The 110 Ends Orange Hazy IPA is similar, in that it's strangely beautiful in it's tart, hop-forward, orange peel-infused flavor.
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The hazy, cloudy nature of our beer only adds to the aroma and taste. And like the haze that hangs over our city, this IPA will only enhance any sunset.
SKATE PARK LAGER
Laid-back and fun. That's how we like to see this easy-going lager.
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At The 110 Ends, we wanted to create a crisp and clean beer that feels like the ocean air by our beloved Venice skate park.
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This is the good time beer. Have it with a good time. Or get it to start one! Either way, we think you'll love it's fresh and enjoyable taste.
P22 PILSNER
One of the most legendary Angelenos,
P22 was anything but ordinary. Having traversed both the 101 and the 405 to set up residence in Griffith Park, P22 came to be known as one of LA's most sought
after celebrities.
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At The 110 Ends, we wanted to create a beer worthy of the name P22. Dry hopped to add a light and crisp citrus note that complements the rich, full-bodied flavor of our malt blend.
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Just like P22 isn't your average house cat, this pilsner isn't your average beer.
RUNYON RATTLER SOUR
Made in the fashion of a Flanders red ale, The 110 Ends Runyon Rattler Sour was made with wild yeast and aged for at least a year in oak barrels to develop its distinctive sour taste.
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Like a rattlesnake in a bush, this sour will startle you with its bite.
WRITER'S BLOCK STOUT
This bourbon barrel-aged stout has all of the important plot points one looks for in a complex and compelling tale...err...ale.
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Aged for five years in a bourbon oak barrel, this stout has taken on deep notes of vanilla and caramel; mysterious floral notes; and a smooth, clean ending that you look for in only the most epic of stories.
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Like that manuscript you've been working on for...what...ages? We at The 110 Ends have labored over this perfect stout. That book you've been saying you're going to write...we believe you will, just like we believed we could create something perfect too.